Numbers are frequently referenced. Impressions, screen uptime, and content schedules support system monitoring. In practice, behaviour often matters more than raw data. Content can be playing, still be ignored. Understanding this gap clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why numbers alone https://andrewdailyobservations.jiliblog.com/96017338/observations-on-business-uptake-of-digital-signage