Nevertheless, a new era of digital natives with unique and high anticipations has emerged. As professionals in brand experience, we see each and every brand touchpoint as a possibility to encourage, have interaction and innovate. A well-transcreated brand feels authentic and interesting, constructing much better connections with nearby shoppers. https://www.madjor.com/insight-article/the-transformation-of-chinese-digital-agencies-in-immersive-ux