"Persuasion, usually researched through classical frameworks which include Aristotle's appeals of logos, ethos, and pathos, has advanced with modern rhetorical theories. Kenneth Burke, a popular twentieth-century rhetorician, expanded the knowledge of persuasion by introducing the notion of identification. Based on Burke, effective persuasion will not be simply about logical argumenta... https://www.youtube.com/watch?v=8TsidOF0he0