Most authors who may have made over $100k inside of a yr from book revenue usually hire an experienced book cover designer. But half on the writers who haven't manufactured a lot more than $60k in a 12 months typically create books covers them selves. Variety of book cover design. https://whitemagicstudios.co.uk/blog/5-ways-of-social-media-branding-for-self-publishing-on-amazon-uk/